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Download book The Strategic Management Process : Understanding Business Strategy in Global Markets

Download book The Strategic Management Process : Understanding Business Strategy in Global Markets

The Strategic Management Process : Understanding Business Strategy in Global Markets by Arpi Abouhanian
The Strategic Management Process : Understanding Business Strategy in Global Markets
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Author: Arpi Abouhanian
Page Count: 368 pages
Published Date: 17 Nov 2016
Publisher: Taylor & Francis Ltd
Publication Country: London, United Kingdom
Language: English
Type: eBook
ISBN: 9781138802568
File Name: the.strategic.management.process.understanding.business.strategy.in.global.markets.pdf
Download Link: the strategic management process understanding business strategy in global markets
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Strategic management is a field that has diversity in approach and scope, but relative homogeneity in pedagogy. This book, a refreshed edition of its successful predecessor, brings something different to the field, by concisely introducing it with a focus on doing business in the Middle East and North Africa. Supplemented by online case studies and other resources, the reader is exposed to a plethora of concepts, theories, practical implications, and experiential exercises in the strategic management process. The updated text explores key regional issues, including the "Arab Spring", economic recession, corporate social responsibility, the role of women in business and the rise of emerging economies. The reader is encouraged to look at the world in light of the challenges many organizations are facing around the globe. Features like 'Stop and Think Critically' and 'Focus' points throughout each chapter encourage and inspire a thoughtful reading of the text. This is a book designed to aid undergraduate and graduate students, as well as managers in both for-profit and non-profit sectors. The author guides the reader through both new and ongoing issues in the field of strategic management, and allows them to foster a greater understanding of this ever-developing field.

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